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Si Xiao

Si XiaoSi XiaoSi Xiao

Why me?


Mixed method researcher: with over 7 years of experience conducting research in multiple domains.


Rigorous academic training in cognitive psychology: a deep understanding of various methodologies. excel at using different methodologies to uncover insights to help product design process. 


User-centered design approach: centering research around user behavior aligns with user-centered design principles. It ensures that the product is designed to meet the actual needs of users, leading to a more intuitive and satisfying experience.


Strong stakeholder management: skilled in engaging stakeholders throughout the project lifecycle. Incorporating stakeholders input provides valuable insights and ensure that the project aligns with their needs. 


Clear and effective communication: proficiently distill intricate research findings into coherent and practical insights that are readily understandable and actionable. 

Education

Bachelor of Arts, Major: Economics, Minor: Psychology

Master of Arts, Social Sciences, Concentration: Psychology

Master of Arts, Social Sciences, Concentration: Psychology

Georgetown University

2013-2016 

Master of Arts, Social Sciences, Concentration: Psychology

Master of Arts, Social Sciences, Concentration: Psychology

Master of Arts, Social Sciences, Concentration: Psychology

  University of Chicago

2017-2018

Ph.D., Cognitive / Developmental Psychology

Master of Arts, Social Sciences, Concentration: Psychology

Ph.D., Cognitive / Developmental Psychology

  Columbia University

2019-2023

Skills

UX Research

General Research

General Research

    Mixed Methods Research 

Generative & Evaluative 

Card Sorting
Competitive Analysis 

Contextual Inquiries 

Usage Data Analysis 

Survey 

Ethnography
Focus Group
In-depth Interview 

Diary Study
Usability Testing 

Concept Testing 

Heuristic Evaluation 

Cognitive Walkthrough

 A/B Testing 

General Research

General Research

General Research

    Project Management 

International Research 

Research Design and Planning 

Data Collection 

Data Synthesis and Analysis 

Data Visualization
Delivery of Findings 

Stakeholder Presentations 

Tools

General Research

Tools

SPSS
SQL 

Tableau
R
Qualtrics 

Dscout 

Toluna 

UserTesting 


Si Xiao's Personal Page

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